The war of survival is tough for small businesses as they don’t have much to invest. For the crucial growth in revenue of any business regardless of its size and its nature, they key thing is an marketing strategy that is effective as well as long lasting. If you are able to understand what your customers want and need and simply you are able to identify your strengths and weaknesses than you are very near to success.
If you have shortage of funds for investment in marketing of your business, below mentioned are the five tricks that will help you to compete in small budget through social media marketing.
Focus on your objective
With a low investment, it’s a but tough to target every segment of the market, so the well targeted advertising that is done online through incurring less cost is when you create value in your fixed budget for a specific set of customers. Stay fixed on your objective. State your objective clearly in your messages and contents that you are supposed to upload. Be focused and result oriented. Don’t copy or follow the strategy of your competitor, make your own.
Convey messages that are highly impacted and concise. Messages that you send should be clearly understandable by audience keeping in view the age, gender and demographics of your audience.
For a better promotion of your brand, product the important thing which you need to do is to stay in touch with the customers. This step is highly important to gain a large customer base. For attracting new customer, you have to spend more money, while retaining your current customers if free of cost and this is the way you could take your business to a new step. So stay communicated, this is the way you could remain updated of your customers choices and preferences and so you could be able to meet their demands.
Publishing of attractive content
Content marketing is supposed to be the most reliable and less costly way of marketing for businesses with lower investments. So for the businesses, who want to have higher return with low investments should go for writing contents for their businesses, contents which are easily understandable, attractive and objective centered.
One thing that you need to be sure before writing and publishing content is your target audience. Know about your target audience and then write according to their understandings.
Creating content that is valuable helps in engaging a large customers base and people are surely got attracted towards your brand. In case, if you don’t have the ability of writing contents, you can outsource it on fewer costs.
Allow free Samples and Discount Coupons.
Giving discount coupons to your customers is a good offer to attract new customers. Search for the platforms that could distribute the coupons on your behalf to a large customer base at a low cost. Offering discount coupons is the strategy that you will opt for gaining new customers, but for retaining that customer base, you need to be connected to them, ask them what they want and what aspects of their brands are liked by them.
The free samples distribution is also a good strategy to make people attracted towards your brand at a low cost.
Expand you Community
Grow your customer data base, once you have gained customer, retain them and then move to attract the new ones. Keep yourself in touch with the customers so that you could remain updated of their choices and they could be aware of your products and offers.